Who We Are 🙋♀️

We started That's Life in sunny Essex on a mission (no fake tan jokes, and also we have full UK coverage, you will just have to put up with our accents).

We were fed up with the finance industry making people feel guilty, confused, or scared. You know the type—using fear tactics, drowning you in policy documents you can't understand, or making you feel irresponsible if you don't buy everything they're selling.

Nope. Not us.

We're parents, partners, and regular people who happen to be really good at helping families protect what matters most. We speak human, not bots, and we genuinely don't care if you're rolling in it, scraping by, or somewhere in the middle—everyone deserves protection they can understand and afford.

💬 The Jargon Stops Here

Seriously, we HATE jargon. Critical illness cover, income protection, decreasing term assurance—it's all designed to confuse you and make "experts" feel superior. We're jargon busters for parents and families who just want someone to explain what protection you actually need.

Here's our promise: If we use a term you don't understand, call us out. We'll explain it like we're chatting over coffee (or wine, no judgment). If you leave a conversation with us feeling confused or pressured, we've failed.

🎯 What We Actually Do

We help families figure out life insurance and protection without the headache or the guilt trip. Whether you're:

• Worried about what would happen to your family if something happened to you
• Trying to understand what cover you actually need (not what someone's trying to sell you)
• Confused about life insurance, critical illness, income protection, or all of it
• On a tight budget and wondering if you can even afford protection
• Just wanting peace of mind without breaking the bank

We've got you. We search the WHOLE market to find what actually works for YOUR situation and YOUR budget. Not what makes us the most commission. Not what's easiest to sell. What's right for you and your family.

 

❤️ What We Stand For

🚫 Zero Corporate BS
We're not a faceless corporation. We're real people who answer our own phones and actually care about your family's wellbeing.

🤝 Everyone's Welcome
Rich, poor, somewhere in the middle—we don't care. Your financial situation doesn't define your worth, and we treat everyone with the same respect and attention.

💪 Jargon Busting
If it sounds like nonsense, we'll translate it. Protection is important enough without people making it more confusing with fancy words.

👨👩👧👦 Built By Families, For Families
We get it because we live it. Worrying about the future, protecting our loved ones, balancing budgets—we're in the trenches with you.

🔍 Brutally Honest
If you don't need something, we'll tell you. Even if it means less money for us. We won't guilt-trip you or use scare tactics. Your trust matters more than a sale.

⚖️ Properly Regulated
We play by the rules because protecting you is non-negotiable. FCA regulated and proud of it.

🛡️ The Legal Stuff (We'll keep it quick as we know this part's boring)

That's Life is a trading style of RB AME Ltd, an appointed representative of The Right Mortgage Limited, which is authorised and regulated by the Financial Conduct Authority. Translation: we're legit, regulated, and you're protected. We are part of one of the biggest financial networks in the UK, which allows us full access to the best insurers and the best deals.

RB AME Ltd was registered in 2019 and is registered in England and Wales (No: 12147707).

Registered Address: The Retreat, 406 Roding Lane South, Woodford Green, Essex IG8 8EY

FCA Number: 1038043